Which innovative product packaging strategy helped propel romance novels to widespread commercial success in the 1970s-80s?

In the publishing world, product packaging decisions can make or break a book's success. Over the decades, various innovations in book covers, formats, and packaging have significantly influenced consumer purchasing behavior. This trivia question explores a pivotal moment in literary product packaging that transformed how readers interact with certain genres and expanded market reach dramatically.

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• The mass-market paperback format with clinch covers (featuring embracing couples)
• Hardcover editions with detachable dust jackets that revealed alternate 'private reading' covers
• Introduction of the 'book bundle' concept with free companion novellas included
• The 'blind date with a book' packaging that concealed covers to reduce purchase stigma

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