Which famous advertising campaign featured celebrities with milk mustaches and the tagline 'Got Milk?' but was later adapted for books with the slogan 'Got Books?' to promote literacy?

Test your knowledge about one of the most successful publishing industry advertising campaigns that revolutionized reading habits worldwide. This campaign not only boosted sales but created a cultural phenomenon that encouraged millions to develop a reading habit. The innovative approach combined celebrity endorsements, striking visuals, and a simple yet powerful message.

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The American Library Association's READ campaign
Barnes & Noble's 'Every Book Has a Story' campaign
Amazon's 'Kindle Your Imagination' initiative
Penguin Random House's 'Open a Book, Open Your Mind' series