Which famous retail tagline was created after the company discovered their target customers were primarily visiting stores to find unique, affordable items they couldn't find elsewhere?

Brand taglines can become so iconic that they transcend their products and enter popular culture. Sometimes these slogans have fascinating origin stories that reveal strategic thinking or happy accidents that led to marketing gold. Test your knowledge about the origins of one of retail's most famous taglines!

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• Target: 'Expect More. Pay Less.'
• Walmart: 'Save Money. Live Better.'
• Home Depot: 'More Saving. More Doing.'
• Best Buy: 'Expert Service. Unbeatable Price.'

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