Which automotive marketing campaign is credited with being the first to focus on safety as its primary selling point rather than style, speed, or status?

In the competitive world of automotive marketing, certain campaigns have revolutionized how cars are sold to consumers. This trivia question focuses on a pivotal moment in transportation industry marketing history that transformed consumer perception and sales techniques. Test your knowledge of how automotive brands have historically connected with their customers through groundbreaking advertising approaches!

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Volvo's 1959 three-point safety belt campaign, which included the famous decision to leave the patent open for all manufacturers to use
Volkswagen's 1970s 'Large Small Car' campaign highlighting the Beetle's crash protection
Mercedes-Benz's 1985 'Engineered Like No Other Car' campaign featuring crash test demonstrations
Toyota's 1990 'Safety First' campaign introducing side-impact protection as standard in all models