Which U.S. presidential campaign was the first to formally implement an influencer marketing strategy with social media creators?

Political campaigns have evolved dramatically in their outreach strategies over the decades. From traditional media to digital platforms, campaigns constantly seek innovative ways to connect with voters. One particularly transformative approach has been the adoption of influencer marketing - using popular figures to reach specific demographics. Test your knowledge about this intersection of politics and modern marketing tactics!

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Bernie Sanders' 2020 primary campaign