Which gaming platform first introduced a 'battle pass' subscription model that has since been widely adopted across the industry as a customer loyalty and retention strategy?

The gaming industry has revolutionized retail experiences through virtual worlds and in-game economies. From cosmetic skins to virtual real estate, gaming platforms have created innovative customer loyalty and engagement models that traditional retailers are now studying and adapting. Test your knowledge about how gaming ecosystems have pioneered new retail strategies and customer experience innovations!

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• Fortnite (Epic Games)
• Dota 2 (Valve)
• PlayerUnknown's Battlegrounds (PUBG Corporation)
• Apex Legends (Respawn Entertainment)

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