Which major retail brand used the Phoenix mythology as the central theme in its 2018 'Rise From The Ashes' advertising campaign that helped reverse a 5-year sales decline?

In the realm where mythology meets modern marketing, brands often draw inspiration from ancient tales to reinvent themselves. The concept of rebirth and transformation, particularly symbolized by creatures like the Phoenix, has been adopted by numerous companies facing market challenges. This poll tests your knowledge about a famous retail brand that used Phoenix mythology in its remarkable comeback strategy after near-bankruptcy.

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Barnes & Noble
Best Buy
JCPenney
Toys 'R' Us