Which major performing arts organization underwent a controversial rebrand in 2019, changing their traditional red and gold color scheme to a vibrant purple gradient as part of a digital-first marketing strategy?

The performing arts industry relies heavily on distinctive branding to attract audiences and patrons. From iconic theater logos to famous dance company color schemes, visual identity plays a crucial role in arts marketing. This trivia question tests your knowledge of a significant brand color transformation in the performing arts world that marked a strategic shift in audience targeting and organizational identity.

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The Royal Opera House
The Metropolitan Opera
Cirque du Soleil
American Ballet Theatre