Which linguistic device is employed in the famous slogan 'Red Bull gives you wings' that makes it particularly memorable and effective?

In the world of language and linguistics, branding plays a crucial role in how companies communicate their identity. Effective brand slogans often employ specific linguistic devices to enhance memorability and impact. This poll tests your knowledge about a famous linguistic device used in successful brand slogans that has been proven to influence consumer recall and perception.

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Metaphor - implying transformation through an implied comparison
Alliteration - repeating initial consonant sounds
Hyperbole - using obvious exaggeration for emphasis
Rhyming couplet - employing end-rhymes for memorability