Which wildlife conservation retail marketing campaign was the first to implement the 'Purchase with Purpose' model where 10% of each transaction directly funded habitat preservation?

The retail landscape for animal and wildlife conservation products has evolved significantly over the decades. Major brands have launched innovative marketing campaigns that not only sell products but also contribute to conservation efforts worldwide. This trivia question focuses on a groundbreaking marketing campaign that changed how consumers view their purchasing power in wildlife conservation.

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World Wildlife Fund's 'Wear Your Support' apparel line (1998)
National Geographic's 'Conservation Collection' (2002)
The Nature Conservancy's 'Wild Market' product series (2005)
Patagonia's 'Animal Kingdom Initiative' (1995)