Which ancient civilization created the first known retail loyalty program, where merchants issued clay tokens to repeat customers that could be exchanged for discounts on future purchases?

Before modern retail giants and e-commerce platforms, ancient civilizations had sophisticated commercial systems with remarkable innovations in trade, marketplace design, and consumer engagement. From the grand bazaars of Mesopotamia to the maritime trade networks of Phoenicia, these ancient retail pioneers established practices that would influence commerce for millennia to come. Test your knowledge about these historical retail titans and their revolutionary approaches to commerce!

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Phoenicians
Babylonians
Ancient Egyptians
Romans