Which pricing strategy deliberately introduced a higher-priced option to make mid-tier products seem more reasonable, leading to increased sales of the previously 'expensive' middle option?

In today's competitive market, pricing strategies go far beyond simple cost-plus models. Strategic pricing can communicate value, create market segments, and influence consumer perception in powerful ways. This trivia question explores an innovative pricing strategy that revolutionized how companies position premium products. Test your knowledge of this psychological pricing technique that continues to shape consumer behavior and brand positioning across industries.

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Decoy Pricing (or the Goldilocks Effect)
Prestige Pricing
Loss Leader Pricing
Skimming Strategy