Which linguistic device did the language experts at Nike deliberately employ to create their iconic 'Just Do It' slogan?

Brand slogans are fascinating examples of applied linguistics in marketing. The most effective slogans leverage linguistic devices like alliteration, rhyme, and semantic framing to create memorable phrases that stick in consumers' minds. These carefully crafted expressions often become part of our cultural lexicon, demonstrating how commercial language can influence everyday speech patterns and communication. Test your knowledge about the linguistic techniques behind famous brand messaging!

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Imperative mood (direct command form)
Trochaic meter (stressed-unstressed pattern)
Consonance (repeating consonant sounds)
Synecdoche (using part to represent whole)