Which presidential administration implemented the first major White House logo redesign and comprehensive brand guidelines in the digital era?

Government institutions have increasingly recognized the power of branding to connect with citizens and communicate their mission effectively. The White House, as the most recognizable symbol of American executive power, has undergone various branding evolutions throughout history. This trivia question explores a significant modern rebranding initiative that transformed how the White House communicates with the public in the digital era.

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Obama Administration (2009)
Bush Administration (2001)
Clinton Administration (1997)
Trump Administration (2017)