Which marketing strategy did National Geographic implement in 2015 that revolutionized its digital presence and helped it become the #1 brand on Instagram?

National Geographic has been bringing the world to people's doorsteps since 1888. As one of the most recognized geographic brands globally, it has evolved from a scholarly journal to a multimedia powerhouse. Test your knowledge about this iconic yellow-bordered brand that has shaped how generations understand our planet and its diverse cultures.

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The "Your Shot" community program that invited amateur photographers to submit their best geographic photos for publication
Partnering exclusively with IMAX theaters to create immersive geographic documentary experiences
The "Yellow Border" campaign that encouraged influencers to frame their adventure photos with the iconic yellow rectangle
Creating the "Planet or Plastic" sustainability challenge that gained millions of environmental pledges