Which music streaming service first introduced a tiered loyalty program that rewards listeners with exclusive artist content based on listening hours?

Streaming has transformed how music is consumed, but also how artists and platforms build loyalty. Major music services have implemented various strategies to retain subscribers and reward dedicated fans. This trivia question focuses on an innovative loyalty program that changed how listeners interact with artists and platforms, creating a new standard in the industry. Test your knowledge about the evolution of fan engagement and loyalty in the digital music era!

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Spotify with 'Spotify Levels' in 2018, offering escalating rewards including early access to concert tickets and exclusive remixes
Apple Music with 'Apple Music+' in 2019, providing backstage video content and limited artist merchandise
TIDAL with 'TIDAL Royalty' in 2017, giving subscribers credits toward high-definition music videos and live streams
Amazon Music with 'Prime Music Perks' in 2020, featuring artist-curated playlists and signed digital collectibles