Which athlete's endorsement deal with Nike created the first signature basketball shoe line to exceed $100 million in annual revenue?

Athletic footwear endorsements have transformed the sports product landscape, creating billion-dollar empires and changing how brands position themselves with consumers. The strategic partnerships between athletes and footwear companies have revolutionized sports marketing, creating iconic product lines that transcend their athletic origins. Test your knowledge about one of the most significant athlete endorsement deals in sports marketing history!

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