Which major sports retailer underwent a significant rebranding in 1995, changing their primary brand color from royal blue to the distinctive orange that has since become synonymous with their brand identity?

Brand colors are crucial in sports retail - they evoke emotions, build recognition, and create customer loyalty. The right color palette can become as iconic as the brand itself, influencing purchasing decisions and shaping brand perception. In this poll, test your knowledge about a major color shift that changed the trajectory of a leading sports retailer and created one of the most recognizable brand identities in the industry.

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Nike
Decathlon
Sports Direct
Dick's Sporting Goods