Which Nike product launch strategy revolutionized sports marketing by signing an unproven rookie to the largest endorsement deal in history at that time, creating a signature shoe before he played professionally?

In the competitive world of sports footwear, some product launches fundamentally change the industry landscape. One particular release from Nike created an entirely new marketing paradigm that transformed how athletic brands connect with consumers. This launch challenged conventional wisdom about athlete endorsements and created a cultural phenomenon that transcended sports. Test your knowledge about this revolutionary product strategy that competitors have been trying to replicate ever since.

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• The Air Jordan line with Michael Jordan (1984)
• The Bo Knows campaign with Bo Jackson (1989)
• The LeBron James signature line (2003)
• The Tiger Woods golf collection (1996)

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