Which retail innovation first made advanced DNA analysis accessible to ordinary consumers, launching the modern direct-to-consumer genomics industry?

The retail landscape for scientific products has evolved dramatically in recent years. From specialized laboratory equipment to consumer-facing science kits, the way scientific products are developed, marketed, and distributed has transformed with technological advances and changing consumer preferences. This poll tests your knowledge about a groundbreaking innovation in science retail that changed how researchers and everyday consumers access scientific tools.

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23andMe's mail-in saliva collection kit (2007)
The Apple Health app's DNA integration module (2012)
Amazon's Lab Equipment Marketplace (2010)
Google's Project Baseline health kits (2015)