Which famous Broadway musical launch campaign featured a mysterious, half-face mask logo that became so iconic it helped the show run for over 35 years and became the longest-running show in Broadway history?

The performing arts industry has produced some of the most memorable marketing campaigns and product launches in entertainment history. From iconic taglines that become part of cultural vernacular to innovative promotional strategies that transform shows into must-see events, theatrical marketing can make or break a production. Test your knowledge of how the business side of performing arts has shaped what audiences experience on stage!

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The Phantom of the Opera
Les Misérables
Cats
Wicked