Which film studio pioneered the concept of dedicated retail stores in shopping malls, launching their first location in 1987 and creating a blueprint that other studios would follow?

Major film studios have transformed how they merchandise their intellectual property through retail experiences. These branded retail stores have become significant revenue streams and marketing tools for studios, allowing fans to engage with their favorite franchises beyond the screen. This poll explores a notable retail innovation that changed how film merchandise is sold to consumers.

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Warner Bros. Studio Store
Universal Studios Retail
Disney Store
Paramount Pictures Shop