Which pricing strategy did Nike pioneer with its limited-edition sneaker drops that created artificial scarcity and drove up demand?

Major sporting goods retailers and brands employ various pricing strategies to maximize revenue and maintain customer loyalty. The strategy used often depends on product lifecycle, brand positioning, and market conditions. Test your knowledge about a notable pricing strategy that has revolutionized how athletic footwear is sold.

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Flash Pricing - releasing products at full price for a limited time before permanent discounting
Hype Pricing - creating limited quantities of exclusive designs to drive demand and justify premium pricing
Dynamic Pricing - adjusting prices in real-time based on website traffic and conversion metrics
Subscription Pricing - offering exclusive access to new releases through monthly membership fees