Which celebrity launched their beauty brand in 2017 with an industry-disrupting 40 foundation shades, emphasizing inclusivity as a core brand strategy that forced competitors to expand their own shade ranges?

Test your knowledge about famous personalities who have transformed their personal brands into retail empires. These celebrities have leveraged their fame to create successful product lines, demonstrating exceptional brand strategy and business acumen. Their journey from entertainment to retail offers valuable lessons in product development, market positioning, and building customer loyalty. How well do you know the strategic moves of these celebrity entrepreneurs?

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty