Which celebrity-brand partnership broke records in 2019 when their makeup line sold out completely within minutes of launch, generating an estimated $72 million in revenue on its first day?

In the world of pop culture, celebrity-brand partnerships have created some of the most lucrative business ventures in retail history. These collaborations often transform both the celebrity's brand and the company they partner with, creating cultural phenomena that transcend traditional product marketing. Test your knowledge about some of the most impactful celebrity brand mergers that have shaped consumer behavior and pop culture trends.

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Rihanna with LVMH (Fenty Beauty)
Kylie Jenner with Coty Inc. (Kylie Cosmetics)
Lady Gaga with Amazon (Haus Laboratories)
Selena Gomez with Sephora (Rare Beauty)