Which celebrity's partnership with Casamigos Tequila resulted in one of the most successful liquor brand exits in history when it was sold for approximately $1 billion in 2017?

Behind many successful brands are strategic partnerships with celebrities who perfectly embody their values and appeal. These collaborations go beyond simple endorsements—they represent careful brand positioning decisions that align a product's identity with a public figure's persona. Test your knowledge about some of the most impactful celebrity-brand partnerships that have shaped marketing history!

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• George Clooney
• Dwayne 'The Rock' Johnson
• Ryan Reynolds
• Michael Jordan

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