Which major outdoor retailer partnered with Celestron in 2019 to create dedicated 'Dark Sky Discovery Zones' in their stores, revolutionizing how telescope brands are marketed to beginners?

The astronomy retail sector has seen significant evolution in recent years, with specialized brands developing unique strategies to capture the growing market of amateur astronomers and space enthusiasts. This poll tests your knowledge of a notable brand partnership that transformed how astronomy products are marketed and sold to consumers worldwide, creating a more accessible entry point for newcomers to the hobby.

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REI (Recreational Equipment, Inc.)
Bass Pro Shops
L.L. Bean
Cabela's