Which music artist's collaboration with H&M in 2016 broke retail sales records and pioneered the 'see now, buy now' model in music merchandise, selling out globally within 48 hours?

The music industry has evolved dramatically in how artists and brands collaborate to create unique retail experiences. Brand collaborations have become a crucial strategy for music artists to extend their reach and create memorable merchandise offerings. This trivia question tests your knowledge about a groundbreaking music-retail partnership that changed how we think about artist merchandise.

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• Beyoncé's 'Ivy Park'
• The Weeknd's 'XO' collection
• Rihanna's 'Fenty x Puma'
• Kanye West's 'Yeezy Season'

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