Which major sports brand first launched an augmented reality (AR) app that allowed customers to virtually try on shoes before purchasing?

The sporting goods industry has undergone significant transformation in recent years with innovative retail approaches changing how brands connect with athletes and fans. From virtual try-ons to personalized shopping experiences, sports retailers are embracing technology to enhance customer engagement. This trivia question tests your knowledge about a groundbreaking retail innovation that changed how consumers shop for athletic footwear.

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Nike (with their Nike Fit technology in 2019)
Adidas (with their AR Try-On feature in 2018)
Under Armour (with their UA Virtual Fit system in 2020)
New Balance (with their NB Virtual Try-On platform in 2017)