Which retail innovation strategy first transformed the scientific equipment marketplace by allowing researchers to 'try before buying' complex instruments?

The scientific equipment retail space has seen remarkable innovations in how products are sold to researchers, laboratories, and educational institutions. One particular retail innovation strategy revolutionized how scientists and researchers purchase sophisticated equipment. Test your knowledge about transformative retail approaches that changed the scientific equipment marketplace!

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The Equipment-as-a-Service (EaaS) model pioneered by Thermo Fisher Scientific in 2008
The Virtual Reality Laboratory Preview program launched by Shimadzu in 2015
The Subscription Science Box program initiated by MilliporeSigma in 2012
The Direct-to-Laboratory sales model created by Agilent Technologies in 2010