Which Broadway musical broke merchandise sales records by generating over $1 million per week in retail sales during its peak popularity?

The performing arts industry has transformed how it approaches merchandise and retail strategies over the past decade. Broadway shows and major performing arts venues have developed sophisticated retail operations that extend the audience experience beyond the performance. Test your knowledge about how theater productions have revolutionized their product merchandising approaches and created new revenue streams through innovative retail strategies.

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Hamilton
The Lion King
Wicked
The Phantom of the Opera