Which famous retailer pioneered the 'Artisan Direct' supply chain model that connects indigenous craftspeople directly to global markets while providing digital authentication of cultural heritage products?

Traditional artisans and cultural heritage products are increasingly finding their place in global retail markets. This transformation involves innovative supply chain approaches that preserve authenticity while meeting modern retail demands. Test your knowledge about how traditional cultural products are being integrated into contemporary retail systems while maintaining their cultural integrity and origin stories.

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Patagonia, through their 'Traceable Threads' program launched in 2018
Etsy, with their 'Heritage Verified' blockchain system implemented in 2020
Novica, in partnership with National Geographic, established in 1999
Anthropologie, via their 'Cultural Origins' authentication platform from 2016