Which astronomy equipment company pioneered the 'Stars in Your Hands' retail marketing campaign that revolutionized how telescopes were sold to amateur astronomers in the 2010s?

The astronomy industry has seen some innovative retail marketing strategies over the years as companies compete to sell telescopes, star-tracking apps, and observational equipment. Major astronomy brands have created distinctive campaigns to differentiate themselves in this specialized market. Test your knowledge of astronomy product marketing with this challenging question!

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Celestron, with their interactive store displays allowing customers to simulate viewing different celestial objects
Meade Instruments, with their virtual reality headsets showing telescope views before purchase
Orion Telescopes, with their nationwide mobile observatory trucks visiting rural communities
Sky-Watcher, with their augmented reality app showing how equipment would look and function in your space