Which marketing campaign first used predictive analytics to target students based on their mathematical proficiency levels?

Marketing analytics in mathematics education has evolved significantly over the past decades. Educational companies have employed various strategies to promote mathematical learning tools and curriculum resources. This poll tests your knowledge of breakthrough marketing campaigns that revolutionized how mathematical products reached classrooms and consumers worldwide.

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Texas Instruments' 'Calculated Success' campaign (2012)
McGraw-Hill's 'Math Matters' initiative (2014)
Pearson's 'Numerical Navigator' program (2015)
Wolfram Alpha's 'Compute Your Future' rollout (2013)