Which linguistically innovative tagline caused a documented shift in English grammar usage and was created by a team including a professional linguist?

In the world of language and linguistics, successful brands have mastered the art of communication through carefully crafted taglines. These short phrases often become deeply embedded in our cultural consciousness and can remain recognizable for decades. Behind each successful tagline is a deep understanding of linguistics, psychology, and cultural context. Test your knowledge about one of the most linguistically influential taglines in recent history!

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Apple's 'Think Different' - deliberately using an adjective where grammatical convention would require an adverb
De Beers' 'A Diamond is Forever' - introducing the concept of permanence into luxury marketing language
McDonald's 'I'm Lovin' It' - popularizing the progressive form of a stative verb not traditionally used in this tense
Nike's 'Just Do It' - pioneering the imperative minimalist phrase structure that became ubiquitous in 1990s advertising