Which major religious text publisher pioneered the 'pay-what-you-can' pricing model in 2010, allowing readers to determine their own price for spiritual texts?

Religious texts represent some of the most published and distributed books in history. Publishers of these sacred texts have employed various pricing strategies to balance accessibility, profit, and mission. This poll explores the innovative 'pay-what-you-can' model that transformed the distribution of one major religious text in the 21st century, making spiritual wisdom more accessible while respecting economic realities of diverse populations.

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Shambhala Publications (Buddhist texts)
Wisdom Publications (Dalai Lama's works)
Oxford University Press (Christian Bibles)
Kazi Publications (Islamic texts)