Which Broadway musical became the first to secure a major product endorsement deal with a fashion brand, resulting in a limited-edition clothing line in 2007?

The performing arts industry has seen many successful endorsement deals between theatrical productions and major brands. These partnerships often help shows reach wider audiences while giving brands cultural cachet. From branded Playbills to celebrity performer endorsements, these collaborations have become increasingly sophisticated. Test your knowledge about some of the most notable performing arts product endorsements that have made theatrical history!

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Wicked (with MAC Cosmetics)
Legally Blonde (with Steve Madden)
Hairspray (with Macy's)
Chicago (with Chanel)