Which 1999 film pioneered viral marketing in Hollywood with a mysterious website campaign that blurred fiction and reality, establishing a template for future movie promotions?

The film and television industry has created some of the most innovative advertising campaigns in history. From viral marketing stunts to groundbreaking cross-promotions, studios have constantly pushed boundaries to capture audience attention. This trivia question focuses on a particularly revolutionary campaign that changed how movies are marketed. Test your knowledge of film industry marketing history!

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• The Blair Witch Project
• Fight Club
• The Matrix
• The Sixth Sense

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