Which performing arts organization pioneered the first VR-based 'virtual seat preview' system that allowed ticket buyers to experience views from specific seats before purchasing?

The performing arts industry has embraced technology to enhance audience experiences and boost ticket sales. From virtual reality previews to sophisticated loyalty programs, theaters and performance venues have innovated to maintain relevance in the digital age. This poll tests your knowledge about how performing arts organizations have implemented modern retail and marketing strategies to engage with audiences beyond the stage.

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