Which company introduced the first widespread modern loyalty program in 1981, using physical stamps that customers collected and redeemed for catalog merchandise?

Before digital apps and QR codes, loyalty programs had humble beginnings in retail history. These early programs fundamentally changed how merchants built customer relationships and paved the way for the sophisticated systems we see today. Test your knowledge about the origins of customer loyalty programs that transformed retail marketing forever!

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• American Airlines with AAdvantage
• S&H Green Stamps
• Betty Crocker with Box Tops
• Sears with the Sears Credit Card rewards

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