Which of these natural product retail failures lost over $30 million when it was pulled from shelves in 2015 due to performance issues despite its eco-friendly claims?

The natural products industry has seen many innovative ideas come and go, but some failures stand out for their ambition, misalignment with consumer needs, or just plain bad timing. This trivia question explores one of the most notable eco-friendly product flops of the past decade - a cautionary tale of how even well-intentioned natural products can miss the mark in the retail market.

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SunChips' 100% Compostable Bag (discontinued due to excessive noise)
Seventh Generation's PlantBottle (abandoned after legal disputes with Coca-Cola's similarly named product)
Method's Seaweed-Based Cleaning Pods (failed due to premature dissolving during shipping)
Burt's Bees Naturally Agave Sweetened Lip Balm (discontinued after attracting insects to users' lips)