Which iconic pop culture brand completely transformed its strategy in 2018 with the 'Open to Better' campaign, replacing its logo with emotional messages and personal goals?

In the ever-changing landscape of pop culture, brands must constantly evolve their strategies to stay relevant with younger audiences. From collaborations with influencers to immersive experiences, the way brands position themselves within pop culture has transformed dramatically over the years. Test your knowledge about a pivotal moment in brand strategy history that changed how companies connect with pop culture consumers.

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Coca-Cola
Nike
Apple
Netflix