Which retail science brand first successfully marketed an affordable home DNA testing kit that could trace ancestry and genetic health markers to mainstream consumers?

In the competitive world of science retail, innovation drives market leadership. Companies invest heavily in research to develop groundbreaking products that revolutionize how consumers interact with science at home. This poll tests your knowledge about a significant innovation in science retail that changed consumer access to advanced scientific tools.

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23andMe
AncestryDNA
National Geographic Geno Project
MyHeritage DNA