Which innovative omnichannel feature did Nike first introduce in 2018 that revolutionized the in-store experience by connecting mobile app users with physical retail locations?

Major sports retailers have revolutionized the shopping experience by implementing sophisticated omnichannel strategies. These innovations connect the in-store experience with digital touchpoints, creating seamless customer journeys for sports enthusiasts. Test your knowledge about a groundbreaking omnichannel feature that transformed how customers shop for sporting goods and athletic wear.

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Nike App at Retail with instant product scan and checkout
Nike Virtual Try-On with AR projection walls
Nike Smart Shelf with RFID product recommendations
Nike Reserve Online, Try In-Store service