Which global beverage brand launched a controversial marketing campaign in 2018 that attempted to unite diverse cultural traditions but was quickly pulled after backlash?

Throughout history, brands have drawn inspiration from cultural traditions for their marketing campaigns and product designs. These cultural elements often become iconic aspects of brand identity, but sometimes lead to controversy regarding cultural appropriation versus appreciation. Test your knowledge about how famous brands have incorporated cultural traditions into their product marketing strategies over the years.

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Pepsi, with their 'Jump In' campaign featuring Kendall Jenner appearing to resolve tensions at a protest by offering a police officer a Pepsi
Coca-Cola, with their 'Open Your Heart' campaign showing cultural dress being transformed into Coca-Cola bottles
Starbucks, with their 'Traditions Blend' campaign featuring religious symbols on seasonal cups
Heineken, with their 'World United' campaign showing traditional ceremonies interrupted by beer delivery