Which famous retailer launched the 'Cultural Preservation Project' that documents endangered traditional craftsmanship techniques across 27 countries and incorporates them into limited-edition product lines?

Traditional cultural celebrations and heritage practices are increasingly being incorporated into retail marketing strategies. Brands are finding innovative ways to honor cultural traditions while creating authentic connections with consumers. This trivia question explores how a major global brand successfully integrated cultural heritage preservation into their marketing campaign, creating both commercial success and positive social impact.

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Hermès with their 'Heritage Hands' initiative
Uniqlo with their 'Global Threads' program
Nike with their 'Cultural Roots' collection
IKEA with their 'Traditional Techniques' project