Which linguistic device was specifically researched and employed by Apple in their 'Think Different' campaign to create a stronger psychological impact?

In today's global marketplace, language plays a crucial role in how brands communicate with consumers. Linguistic techniques in marketing can significantly impact consumer psychology and purchase decisions. This trivia question explores how language patterns and specific linguistic devices are strategically employed by major corporations to create memorable brand experiences and influence consumer behavior. Test your knowledge about the intersection of linguistics and marketing strategy!

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Grammatical incorrectness (intentional grammar error) to create cognitive tension and memorability
Anaphora (repetition of a word at the beginning of successive clauses) for rhythmic emphasis
Synecdoche (using a part to represent the whole) to symbolize product versatility
Euphony (pleasing sound patterns) to create positive phonological associations