Which innovative retail strategy did Nike first implement in select stores that uses smartphone data to customize the in-store shopping experience for athletes?

The sporting goods industry constantly evolves with new technologies and approaches to enhance customer experiences. Major sports retailers are implementing various innovations to stay competitive in the digital age. Test your knowledge about recent retail innovations that are reshaping how athletes and sports enthusiasts shop for their gear and equipment.

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Nike Fit: 3D foot scanning technology that recommends the perfect shoe size across different Nike models
Nike App at Retail: Technology that recognizes app members when they enter stores and provides personalized offers and product information
Nike By You: In-store kiosks where customers can fully customize shoes with personal colors and materials for same-day pickup
Nike Fast Lane: RFID-enabled shelves that automatically add items to your digital cart as you touch products