Which innovative marketing campaign is credited with transforming the global perception of traditional Japanese craftsmanship by using augmented reality to show artisan production methods in real-time?

Cultural heritage and traditional crafts face unique challenges in modern retail environments. As artisans bring centuries-old techniques to global markets, innovative marketing approaches have emerged to preserve authenticity while reaching new audiences. This trivia tests your knowledge about a groundbreaking marketing campaign that revolutionized how traditional crafts are promoted and perceived worldwide.

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Hermès 'Hearts and Crafts' documentary series
Japan Handmade 'Living Traditions' AR experience
UNESCO's 'Heritage in Your Hands' virtual exhibition
Google Arts & Culture's 'Master Craftsmen' project