Which retail giant launched an omnichannel campaign called 'Yggdrasil Connect' that used the Norse world tree concept to link their physical stores, mobile app, and online experience?

Mythology and folklore have long inspired product design, branding strategies, and retail experiences. From Norse gods lending their names to powerful products to Greek deities inspiring luxury brands, mythological elements create powerful connections with consumers. This trivia question explores how a major retail giant leveraged ancient folklore in their omnichannel strategy to create an immersive customer experience that bridges digital and physical worlds.

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IKEA
Target
Walmart
Home Depot